Samsung✦ Audi✦ McDonald's✦ Eurowings✦ BMW✦ Volkswagen✦ comdirect✦ Sparkasse✦ Techniker✦ ALDI✦ Lidl✦ EDEKA✦ Mercedes-Benz✦ Telekom✦ O2✦ FIFA✦ FC St. Pauli✦ Tchibo✦ Jameson✦ Nivea✦ Astra✦ AXE✦ Ritter Sport✦ Google✦ Pepsi✦ BLACKROLL✦ Jägermeister✦ Rügenwalder✦ Rexona✦ Langnese✦ Ben & Jerry's✦ PayPal✦ Original Wagner✦ Oral-B✦ Ferrero✦ Bauhaus✦ OBI✦ EnBW✦ Gerolsteiner✦ HUK24✦ Bonprix✦ Blume 2000✦ OTTO✦ Mastercard✦ Mini Cooper✦ Skoda✦ Warsteiner✦ Unzer✦ STIHL✦ AIDA✦ TUI Cruises✦ Netto✦ Allianz✦ Lufthansa✦ dm✦ BUDNI✦ KIA✦ Haribo✦ Tom Tailor✦ Yello✦ Die Bahn✦ Parship✦ West Lotto✦ Oakley✦ adidas✦ HSV✦ König Pilsener✦ Samsung✦ Audi✦ McDonald's✦ Eurowings✦ BMW✦ Volkswagen✦ comdirect✦ Sparkasse✦ Techniker✦ ALDI✦ Lidl✦ EDEKA✦ Mercedes-Benz✦ Telekom✦ O2✦ FIFA✦ FC St. Pauli✦ Tchibo✦ Jameson✦ Nivea✦ Astra✦ AXE✦ Ritter Sport✦ Google✦ Pepsi✦ BLACKROLL✦ Jägermeister✦ Rügenwalder✦ Rexona✦ Langnese✦ Ben & Jerry's✦ PayPal✦ Original Wagner✦ Oral-B✦ Ferrero✦ Bauhaus✦ OBI✦ EnBW✦ Gerolsteiner✦ HUK24✦ Bonprix✦ Blume 2000✦ OTTO✦ Mastercard✦ Mini Cooper✦ Skoda✦ Warsteiner✦ Unzer✦ STIHL✦ AIDA✦ TUI Cruises✦ Netto✦ Allianz✦ Lufthansa✦ dm✦ BUDNI✦ KIA✦ Haribo✦ Tom Tailor✦ Yello✦ Die Bahn✦ Parship✦ West Lotto✦ Oakley✦ adidas✦ HSV✦ König Pilsener✦

// FREELANCE CONCEPT COPY CREATIVE DIRECTOR

fabibill

storytelling, punchlines, social media ballyhoo and nice ideas.

View Work Say Hello
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Projects

001

Online Film · for La Red ▶ Video

Wero Friends

Sending money between friends? There's a new app for that

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002

Social Media Campaign · for Elbdudler

Der Supergeld

A Gen Z superhero against inflation horror and shady investment tips

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003

Concept for Online Campaign · for Leo ▶ Video

Samsung AI Home

AI-powered home appliances — presented by the most laid-back person in Germany: Friedrich Liechtenstein

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004

Naming · Copywriting · Tonality · for Studio Oeding

Destillerie Waalem

Crafting nautical heritage — packaging copy and tonality for a unique distillery from the North Sea island Föhr

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005

TV · Online Film · for Leo ▶ Video

Samsung #AIfürAlle

AI household appliance range campaign during the 2024 EUROS in Germany

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006

Brand Activation · for serviceplan

TK x Gamescom

Defeat the toxic monster "Malice" — fight hatespeech with love

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007

Social Media Campaign · for serviceplan

Techniker goes Gen Z

For Gen Z picking their health insurance for the first time

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008

Social Media Campaign · for La Red

Corny

Full flavour range campaign for the cereal bar brand

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009

Brand Campaign · for Scholz & Friends

Relaxed with Eurowings

The new relaxed way of flying

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010

Naming · Claim · for Studio Oeding

Hello Robin

Naming and claim for a new audio production and sound design company

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011

Naming · Copywriting · Tonality · for Studio Oeding

Simply Nuts

Brand story, namings, product and web copies for a new Cashew Drink brand

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012

Online Film · for deepblue ▶ Video

McDonald's Bonus Level

Promoting the new McDonald's digital bonus program

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013

Online Film · for deepblue ▶ Video

ALDI Gaming

Launching a new world of tech, food and online services especially for gamers

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014

TV · Online Film · for Cheil ▶ Video

Samsung DFB Women

Presenting the Women's World Cup 2019 as main sponsor of the Women's National Team

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015

TV · Online Film · for von Buchholtz ▶ Video

70 Years of Tchibo

One of Germany's biggest coffee and retail brands turned 70

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016

Brand Activation · for von Buchholtz ▶ Video

Students in Residence

Bringing generations together by letting students live inside senior residences rent free

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017

Influencer Campaign · for von Buchholtz ▶ Video

Boosted Lottery

Influencer content for EDEKA's own energy drink — starring YouTube trio ApeCrime

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018

OOH · Print · for Karl Anders

VHS Hamburg

Hamburg didn't know what VHS offers — this campaign changed that

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019

Product · Brand Activation · for Studio Oeding

The Archeologist

The world's first gin including the true spirit of a Harley Davidson

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020

Brand Activation · for DOKYO ▶ Video

The Jameson Friend-Ship

Raffle to win a trip with your friends on the freshly built Jameson Friend-Ship

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021

Social Media Campaign · for von Buchholtz & Steffen Stäuber ▶ Video

Nivea #momwasright

Social media campaign about the caring wisdom of moms

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022

Brand Activation · OOH · for DOKYO

AXE Peace Bed-In

A freedom movement where you didn't move at all

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023

Editorial · Book · for Studio Oeding

Rusty Diamonds

The motorbike archaeologist Uwe Ehinger's finds — 1979 to 1989

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024

Brand Activation · for DOKYO

The AXE Black Shirt

Promotional campaign for male understatement. Created around a simple black t-shirt.

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025

Brand Campaign · for Heye

McDonald's World Cup 2014

A grandmom with no clue about football — but all the love for her grandson

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026

OOH Campaign · at Kolle Rebbe

Ritter Sport

Plakadiva Gold 2011

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027

Donation Campaign · App · at Grabarz & Partner

Miles for Meals App

Running app to donate your burnt calories as food — for Die Tafeln

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028

Event · Brand Activation · at Jung von Matt

The Biggest Concert in the World

100 musicians, 50 locations, 1 concert — conducted from the top of St. Michaelis

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029

Brand Campaign · at Jung von Matt

Innovatives Niedersachsen

"You know our horses. Experience our powers."

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030

Print Campaign · at Grabarz & Partner

Volkswagen groove up!

Print campaign for the VW up! special edition

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031

Print Campaign · at Grabarz & Partner

Volkswagen LIFE Edition

Print campaign for the LIFE special edition models

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032

B2B Promotion · Direct · at Kolle Rebbe

Leibniz Laser Cookies

Personalized lasered portraits on cookies for VIP B2B clients · iF + Red Dot

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033

Social Media Experiment · at Kolle Rebbe ▶ Video

socialsitter

Hire a social detox replacement for your Facebook account

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034

Print Campaign · at Jung von Matt

Mini Cooper D

Print campaign for the Mini Cooper D

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// Bragging Section

Awards

Cannes Lions
Gold · DesignThe Archeologist Gin · 2018
2x GoldBiggest Concert in the World · 2010
ShortlistBiggest Concert in the World · 2010
ADC
GoldThe Archeologist Gin · 2018
SilverAXE Peace Bed-In · 2015
SilverBiggest Concert in the World · 2010
BronzeRusty Diamonds · 2015
2x BronzeBiggest Concert in the World · 2010
2x BronzeLaser Cookie · 2010
ShortlistThe Archeologist Gin · 2018
ShortlistMiles for Meals · 2013
ShortlistSocialsitter · 2012
ShortlistRitter Sport Campaign · 2011
ADC New York
2x ShortlistBiggest Concert / Laser Cookie · 2010
ADC Europe
3x NominationBiggest Concert in the World · 2010
NominationLaser Cookie · 2010
Eurobest
GoldBiggest Concert in the World · 2009
SilverThe Archeologist Gin · 2017
2x ShortlistThe Archeologist Gin · 2017
LIA
SilverBiggest Concert in the World · 2010
2x BronzeThe Archeologist Gin · 2016
FinalistThe Archeologist Gin · 2016
One Show
SilverBiggest Concert in the World · 2010
ShortlistBiggest Concert in the World · 2010
D&AD
ShortlistBiggest Concert in the World · 2009
New York Festivals
3x GoldBiggest Concert in the World · 2010
2x SilverLaser Cookie · 2010
ShortlistMiles for Meals · 2013
Clio Award
SilverBiggest Concert in the World · 2010
Effie Awards
SilverKQV Campaign · 2009
Mobius Award
SilverZoomerama · 2012
AME Awards
GoldBiggest Concert in the World · 2010
SilverBiggest Concert in the World · 2010
BronzeBiggest Concert in the World · 2010
Montreux
GoldBiggest Concert in the World · 2010
GoldLaser Cookie · 2010
ShortlistSocialsitter · 2012
Galaxy Award
Best of ShowBiggest Concert in the World · 2009
GoldBiggest Concert in the World · 2009
SilverBiggest Concert in the World · 2009
2x BronzeBiggest Concert in the World · 2009
Plakadiva
GoldRitter Sport Campaign · 2011
DDP Award
GoldMiles for Meals · 2014
BronzeMiles for Meals · 2014
EVA
GoldBiggest Concert in the World · 2009
Red Dot
Design AwardLaser Cookie · 2010
iF Design
Communication Design AwardLaser Cookie · 2010
LeadAwards
BronzeInnovatives Niedersachsen · 2008
FAB Award
ShortlistLaser Cookie · 2010
Le Book
Music Video AwardVan de Laser — Hey Sexy Lady · 2015
Lürzer's Archive
AwardPfanni banished potatos · 2009
DMMA Onlinestar
NominationMiles for Meals · 2013
Radiostars
AwardNightclub.de · 2013
German Award for Online Communication
AwardMiles for Meals · 2013

// happy customers

Who I've Worked With

Jung von Matt thjnk Scholz & Friends DDB serviceplan BBDO Ogilvy La Red Elbdudler Studio Oeding Philipp & Keuntje Karl Anders Cheil FC St. Pauli deepblue TankTank YOURSTRULY Jung von Matt thjnk Scholz & Friends DDB serviceplan BBDO Ogilvy La Red Elbdudler Studio Oeding Philipp & Keuntje Karl Anders Cheil FC St. Pauli deepblue TankTank YOURSTRULY

// CV and other shocking details

About

Fabibill

Heyhey, I'm a Freelance Concept Copy Creative Director based in Hamburg. Since 2007, I've been crafting ideas for advertising powerhouses like serviceplan, Leo or Jung von Matt, social media gems like La Red, elbdudler or DOKYO, even for design studios like Studio Oeding, Karl Anders or Strichpunkt. Some colleagues are calling me 'a swiss army knife of ideas' which is weird. I'm not swiss at all and no one ever thought it would be particularly practical to take me camping.

2013–now Freelancing — thjnk, serviceplan, La Red, elbdudler, Jung von Matt, Leo, Studio Oeding, Scholz & Friends, DDB, Cheil, DOKYO, deepblue, loved, 27km ...
2013–15 Tutor, Hamburg School of Ideas
2012–13 Senior Copywriter, Grabarz & Partner
2012 Senior Copywriter, serviceplan campaign
2009–11 Copywriter, Kolle Rebbe
2007–09 Junior Copywriter, Jung von Matt/Alster
2006–07 Copywriter Trainee, Jung von Matt/Alster
2006–07 Study, Hamburg School Of Ideas
2003–06 Apprenticeship Advertising Salesmann, HDW/Saarbrücken
1984 Born in Saarland. Off to a great start.

// Partners

Fancy some
Teamwork?

01 Felix Ebell → 02 Tobi Energy → 03 Maya Darli Brenner → 04 Christopher Haas → 05 Patrick Duever → 06 Ines Gerlach → 07 Daniel Klose → 08 Arne Weitkämper → 09 Matthias Grotter → 10 Niko Auf dem Berge →

Say Hello.

✉ hello@fabibill.de ☎ +49 163 2845991